We are looking for a Product Marketing Specialist who will be responsible for creating campaigns and managing all required marketing activities to achieve the business objective of digital products and international remittance
About Flip
Flip helps people send money securely with the best experience in Indonesia. Individual users are able to use Flip to send money across 88 banks in Indonesia with zero cost. Meanwhile, business users can send money swiftly, securely, and at a lower cost to more than 100 banks across Indonesia.
At Flip, we value fairness. We believe that we have to treat employees, customers, and all stakeholders fairly and respectfully. Fair treatment for employees means we establish clear goals, facilitate our employees to achieve them, and value their contribution to the company with equitable benefits.
What you'll do:
- Develop and execute promotional plans for Flip’s products.
- Collaborate with the CRM team on user segmentation and campaign optimization.
- Work with the Creative team on design and copywriting for campaigns.
- Support GTM strategies for new product launches and ensure timely execution of promo setups and campaign launches.
- Work with Product, Business, and Brand teams to align on campaign goals.
- Act as the main point of contact for campaign execution.
- Track and report on campaign performance weekly and monthly.
- Analyze data to identify issues and recommend solutions.
- Provide creative direction for campaign assets.
- Manage promo setups and ensure campaigns run smoothly.
What you'll need:
- Ability to work closely with multiple teams, including Product Management, Business, Brand & Social Media, and Creative teams.
- Strong communication and stakeholder management skills to ensure alignment across teams.
- Proficiency in monitoring campaign performance, identifying issues, and recommending solutions.
- Ability to conduct deep-dive analysis to optimize campaigns and improve MTU (Monthly Transacting Users).
- Experience in managing CRM Tools (Braze, MoEngage) and Data/Digital Analytics Tool (Amplitude) is a plus
- Familiarity with digital products, affiliate marketing, and lifestyle product marketing.
- Familiarity with GTM (Go-To-Market) strategies and digital ads planning.
- Proven experience in promo planning, marketing campaign execution, CRM strategy, and reporting.
- Familiarity with digital marketing, affiliate marketing, and lifestyle product marketing.
- Experience in fintech or e-commerce is highly preferred..
P.S. if you experience problems when submitting your CV through this platform, you can send it directly to [email protected]